Company Information

Interactive Ideas are a leading value-added distributor of Software and Technology products, establishing ourselves in the competitive IT industry by providing excellent customer service, proactively working with our partners and being able to identify emerging technologies.

Founded in 1994 by Mike Trup, Mike had spent many years working in the City for large US securities firms, becoming a million dollar producer and International Sales Director. Initially taking a year out to do an MBA, Interactive Ideas was established as a software distributor in May 1994 and Grahame Fernback, a friend with an accounting and logistics background, quickly joined.

Since then Interactive Ideas has grown to achieving sales of over £16 million in financial year 08/09. Winning recognition from Enterprise Magazine, the Inner City 100 and leading trade magazine awards such as Computer Reseller, Microscope and PC Retail.

Interactive Ideas are now structured into two sales divisions for Consumer Retail and Enterprise Reseller, working with retailers and resellers to bring products to market that create value for today's technology user at Home and within Business.

The Consumer Retail team specialise in software and peripherals for the PC, Leading Home Entertainment Systems and Mobile Devices. Supplying specialists, non-traditional and major retailers, e-tailers and mail order companies with software and peripherals for the Home and Home office.

The Enterprise Reseller team work with resellers, VAR's and systems integrators with a focus on network infrastructure software solutions that deliver increased performance and cost savings.

Since inception, Interactive Ideas has been a relationship driven company, placing great emphasis on our flexibility and service to meet our customers and suppliers needs.