Company Information

Founded in 1994 by Michael Trup and Grahame Fernback, Interactive Ideas Ltd. is a leading value-added distributor of enterprise software focused on IT infrastructure solutions.

The company has grown to 40 people and £37 million in sales achieving a remarkable 24% Compound Annual Growth Rate over its life.

Its success is due to its emphases on pro-activity in evangelising new technologies and on creating routes to market through its fast-growing network of value-added resellers and system integrators.  Alongside its pro-activity the company has also grown due to its focus on relationships, both internal and external.  High staff retention rates complement our long vendor and customer relationships to ensure high levels of trust, professional competence and technological know-how.  These benefits give our partners assurance that they are dealing with the best of breed and that their business is in safe hands.

Interactive Ideas have been repeatedly recognised for their quality of service by prestigious trade magazines such as Computer Reseller News, PCR and Microscope as well as various vendor awards for best distributor. Above all, we let our reputation do the talking as evidenced by outstanding customer survey results and referrals.