Interactive Ideas launch a series of best practice guides for selling online

London, 10th February, 2011, Interactive Ideas, one of the UK’s leading value-added software and peripherals distributors today announced the release of the first in a series of best practice guides for retail brands that are looking to build sales online.

Interactive Ideas have been helping technology companies bring new products to market for over 17 years. With specialist skills and experience in online retail distribution, we can focus on growing online sales with services including logistics, content management, data analysis, reporting, communications and PR.  Through a combination of our own experience and industry recommendations we have put together a series of best practice guides for building sales online.

The first in the series “Content is the Sales King” is available in February and looks at the use on online content:

•    How WEB COPY can make the difference in converting to the buy button
•    The effectiveness of simple ADVERTISING banners
•    Why 90% of consumer traffic on the internet will be VIDEO within 3 years
•    How to boost your products desirability by adding IMAGES

To download “Content is the Sales King””and all future best practice guides visit: www.onlineretaildistributor.co.uk

Michael Breeze, Interactive Ideas Marketing Director Commented “Everyone now recognises the power of online retail, but still many customers still don’t have the skills or resources to fully embrace the potential. Through the launch of these best practice guides we aim to highlight the difference our specialist service dedicated to online retail can have on sales.”

About Further Guides:

The further guides in the series will cover how and why logistics need to be managed differently in an online world, the use of social activities in growing sales and brand image and how the huge amounts of data already available can be best used to help with decision making.
About Interactive Ideas:

Interactive Ideas is a leading value-added distributor of Software and Technology products, establishing themselves in the competitive IT industry by providing excellent customer service, proactively working with their partners and being able to identify emerging technologies.
The past year has seen Interactive Ideas recognised in leading industry awards:

•    PCR Awards 2010, winner Specialist Distributor of the Year
•    CRN Channel Awards 2010, highly commended Software Distributor of the Year
•    Microscope ACE Awards 2010. Shortlisted Software Distributor of the Year and Marketing Team of the Year
•    Silver level Investor in People

Structured into two divisions; the retail team offers a specialist service dedicated to online retailers and providing them the value added services their business require and vendors need to maximise sales through the online retail channel. The software solutions team works with resellers, ISV’s and systems integrators to provide software solutions, licensing and enterprise Linux. Providing value-added services to support the channel in delivering cost saving and innovative solutions to their customers.

Learn more: http://www.interactiveideas.com