Interactive Ideas to Distribute Sandberg A/S

London, July 17th 2007 – Leading software and peripherals distributor Interactive Ideas has signed a distribution contract with award winning Danish accessories specialist Sandberg A/S. This is a further strengthening of Interactive’s already impressive list of high quality products.

“By this agreement with Sandberg, we will be able to offer a complete set-up for retailers and resellers. We see it as a perfect companion to our range of software and peripherals for retailers and resellers of entertainment, education and business products”, comments marketing manager at Interactive Ideas, Michael Breeze. He continues: “Sandberg provide high quality products, well functioning hotline service, unequalled online facilities, great warranty terms, ease of use and attractive dealer margins.”

“We are very pleased to add Interactive Ideas as a keystone to our British go-to-market strategy”, said Erling Hoff Petersen, business development director at Sandberg A/S. “As a well known supplier to IT-dealers through-out the UK, we believe that this agreement will help us grow our business in the UK. As a new-comer to the British market, co-operating with a local, pro-active partner with long-term relations to the dealers, is crucial to success.”

Sandberg has been operating in the Scandinavian markets for more than a decade, but is only since spring this year attacking the UK markets. The range counts IT peripherals and accessories, such as webcams, mice, all kinds of adapters, headsets, sound cards, IO cards, network products, hubs etc plus an impressive range of cables and adapters for audio/video as well as IT connections. All Sandberg products come in good-looking yellow/purple packaging. Packaging and manuals are easy to understand to everybody, and all products are covered by 5 years warranty plus free hotline service.

It is Sandberg’s primary focus to generate profits to the dealers. In 2006, Sandberg won the first prize as the world’s best performer in dealer earnings (CRN Denmark, dealer survey).

Erling Hoff Petersen explains: “Allocate some space in your store for Sandberg products. No matter the size of the space, we shall feel obliged to make these racks the best performing you have, measured per square inch. We have to. This is the way we can ensure that the consumers can easily find a nice range of our products.”

As of July 20th, Sandberg's products will be available from Interactive Ideas. Retailers and resellers interested in Sandberg should call 020 8805 1000Â or view www.sandberg.it

About Sandberg

Sandberg A/S is a Danish company producing high-quality computer accessories, which everybody can understand and use. The company was founded in 1985 and established as Sandberg A/S in 1997. The range includes everything for the home and business, from cables and headsets to wireless networking. Sandberg specializes in networking products, IT and AV cables, plug-ins and audio. With around 700 quality products to choose from, it is easy to find precisely the computer accessory you need. The ten-language website www.sandberg.it provides easy and simple access to news, product descriptions, support and drivers, etc. Sandberg also provides a 5-year warranty on all its products, plus carefully designed user guides and a free hotline service.